Why Choose Outdoor
Outdoor advertising is a great way to reach people where they live, work and play. It is a media that is everywhere and it creates brand new avenues of exposure where none existed before. Outdoor advertising with Datamax can stop people in their tracks and is one of the most cost-effective advertising options available.
Comparing outdoor ads to other advertising options:
Unlike TV, radio or print, outdoor is media that cannot be turned off or put down. Viewers cannot fast forward through an outdoor ad as it moves through their environment or they enter the viewing range of strategically placed displays. With TV, radio, print and the Internet, consumers have the ability to change the channel, fast forward, turn the page or close the browser window. Outdoor is possibly the last place where consumers do not control the ad space. This gives advertisers control over how and where an ad is seen. Outdoor advertising is GIVING advertisers more control over their ad space through its unprecedented offering of different media options.
Radio
- Targeting capabilities
- Inexpensive compared to other traditional broadcast media
- Builds frequency quickly
- Branded promotions offer advertisers appealing community involvement opportunities
- No seasonal listener erosion
- Consumers using alternative sources: Ipods, Satellite Radio, CD’S
- Radio offers NO visual impact
- Expensive to target demographics, too many musical styles
- Advertisers must buy multiple stations and formats to accumulate audience reach
- Peak listening is during morning and evening drive times with relatively low audiences during other day parts
- Your billboard can not be avoided or tuned to another station
- You literally stand out in your field
- Hits all demographics that drive by
- Cheaper production costs
- Massive visual effects
- Broad reach within a defined market area
- Geographic selectivity is available in small towns
- Marketplace for competitive price shopping
- High degree of selective targeting based on demographics, product affinity, or lifestyle
- High production quality
- Regional editions offer localized targeting capabilities
- Declining Readership
- Target market is too specific
- Ad recall is very low
- Cost per viewing is very high
- Low younger audience (18-24) readership
- Studies show less than 50 percent of newspaper readers recall noting ads
- Ad clutter
- Multiple viewing daily by same demographic
- Your ad can’t be thrown out
- Your ad can’t be avoided
- Stands out in clear view and has no competing ads
Television
- Wide geographic coverage
- Broad audience reach
- Perceived accountability with well accepted audience measurement metrics
- Relative ease of buying and post-buy maintenance
- Proven success record for promoting mass consumer products
- PVR and AD Avoidance technology renders your ad useless
- Too expensive to hit all demographics
- Very high production costs
- Audience share is generally declining due to fragmented audiences
- Many television shows skew older and lower income
- Typically high CPM costs and rising production costs
- Increasing ad clutter as commercial pods lengthen
- Production costs are minimal
- Hits every demographic in a pre-determined area
- No avoidance possible
- Viewers are a captive audience